Bluewater Expands Rental LED Inventory with 950
Absen M-Series Panels

Acquisition increases total LED rental inventory to more than 4,000 panels, providing more choice and flexibility for clients


Southfield, MI, October 31, 2017 ( – Bluewater, an experiential marketing agency that specializes in audio-visual integration and event technology services, is adding 950 Absen M2.9 Indoor LED panels to its rental inventory. This addition takes the company’s total to more than 4,000 panels, of which more than half are Absen LED panels. The M2.9 LED panels will be on display at the upcoming LDI tradeshow in the Absen booth #2528, which will be held at the Las Vegas Convention Center, November 13-19, 2017.

“We are happy to continue our partnership with Absen and chose the M2.9 LED panels as it provides the best benefits for what our customers need when compared to other market offerings,” says Jeff Day, CEO of Bluewater. “With strategic partnerships and quality products like this, we are excited about the level of experience and expertise we bring our clients and their events.”

Absen’s M2.9 provides today’s rental & staging market with an ergonomic design that is 24% lighter than traditional panels, which allows end-users to lift and install in one, easy movement.  Each panel is also front or rear serviceable, making it possible to keep each screen operational with an ease of service design for any application.

The patented ‘One Action’ locking system provides a simple pull to lock and push to release capability that greatly improves installation speed while reducing the number of techs involved. The series also features integrated ±5° curvability to create convex and concave screens, along with a plug-n-play module that enables techs to replace power and data in a snap. The M2.9 LED panel system also offers a complete touring solution with ground support, flight case and hanging bars.

“Bluewater has always been on the cutting edge of today’s LED technology,” says Gary Fuller, Senior Advisor for Absen Inc. “With the addition of the M2.9 series to their rental inventory, we are confident that Bluewater and their clients will enjoy a strong return on investment with a truly great LED solution.”

For more than 30 years, Bluewater has delivered live event and AV technology to create phenomenal technology-charged experiences for strong brands and their partners. The company is at the intersection of content, space, and technology, and supports clients nationwide, maintaining a complete AV rental inventory consisting of professional audio, video, lighting, and staging products. To learn more about the company, services and projects, visit


About Bluewater
Bluewater works with agencies, producers, exhibit houses, architects, and consultants to create moving live event and AV technology experiences for strong brands. For more information, visit

Absen Inc.
Absen Inc. is the US subsidiary of Absen, a leading global LED display manufacturer. With hundreds of installations across the United States, Absen America has quickly become the LED manufacturer of choice for a variety of prestigious projects, including sporting venues for the NBA, MLS, NHL and NBC; casino installations for MGM Grand and Caesars Palace; premier events including the Ultra Music Festival, Comic-con, and the Emmys; and digital signage in the heart of NYC’s Times Square. Learn more about Absen Inc at